Scouting the Future.
The Why.
Bison Scout was founded to inspire leaders, organizations, and companies to look to the future and dare to be different, to take on bold challenges and grand adventures, and to reach the summit.
The Where.
Founded in Texas with love of the world’s mountains, rivers, and wild places.
The What.
Bison Scout offers curated leadership coaching and training, public speaking, branding, marketing, development, and fundraising services.
The When.
Envisioned in 1994, 30 years of nonprofit and for-profit experience led to the official founding of Bison Scout in 2024.
Bucky Lamb
The Who.
Bison Scout was founded by Bucky Lamb.
Bucky was raised on ranches in Wyoming and Texas. At age 16, Bucky mapped out 100 personal goals that have guided his life’s journey. A graduate of Texas A&M University, he holds bachelor and master degrees. Bucky has traveled extensively having lived in the Netherlands, explored New Zealand, China and multiple European countries. His strong academic background along with diverse, real-life experiences provide a unique perspective for coaching leaders, and advancing brands.
During his career, Bucky has worked for some of America’s most respected brands. He has served as Chief Executive Officer and led dynamic teams. A master storyteller and on-air spokesperson with extensive public speaking experience, Bucky is a seasoned brand ambassador.
With over 30 years of executive leadership experience, Bucky has served as a career coach and mentor to leaders within the National Football League, National Collegiate Athletics Association, university athletic program employees and college students.
Bucky has crafted unique leadership training solutions for a wide array of businesses. He enjoys leading engaging team building sessions, thought provoking staff retreats and strategic planning forums.
A passion for branding and marketing, Bucky and his teams have created national award-winning marketing campaigns for companies such as Coca-Cola, Budweiser, Wells Fargo, GEICO, and the United States Army. Skilled in intellectual property rights, thinking big, bold and brave are his trademarks.
While working in professional and collegiate sports, Bucky negotiated multi-million-dollar corporate sponsorship agreements. As a former Chief Development Officer, he has ideated and tailored philanthropic donor stewardship plans for nonprofit organizations.
Bucky’s approach combines stategic thinking, practical insights, and a deep commitment to the success of clients… while having fun. He challenges himself and those around him to “Dream Big and Blaze Your Trail.”
And when he takes a break from the action, you can find Bucky fly fishing with his wife and daughter on a remote river close to where the bison roam.