Scout the Future.
The Why.
Bison Scout was founded to inspire leaders and organizations to think big and bold… to bravely look toward the future.
Mission: To inspire leaders and organizations to dream big and blaze their own trail.
Vision: To become the best advisors and most creative storytellers in America.
Values: Authentic. Audacious. American.
Rally Cry: Blaze Your Trail.
The Where.
Founded in Texas with love of the world’s mountains, rivers, and wild places.
The What.
Bison Scout offers curated leadership coaching, strategic planning, intellectual property, branding, marketing, fundraising, public speaking, and storytelling services.
The When.
Envisioned in 1994, 30 years of nonprofit and for-profit experience led to the official founding of Bison Scout in 2024.
Bucky Lamb
The Who.
Bison Scout was founded by Bucky Lamb.
Bucky was raised on ranches in Wyoming and Texas. At a young age, Bucky mapped out 100 personal goals that have guided his life’s journey. A graduate of Texas A&M University, he holds bachelor’s and master’s degrees. Bucky is an explorer at heart having lived in the Netherlands, traversed New Zealand, rural China, and beyond. His strong academic background along with diverse, real-life experiences provide a unique perspective for coaching leaders and elevating brands.
During his career, Bucky has worked for some of America’s most respected brands. He has served as a Chief Executive Officer and led dynamic teams. With over 30 years of executive experience, Bucky has served as a leadership coach to high potential individuals within the National Football League, National Collegiate Athletics Association, university athletic programs, and non-profit organizations.
Bucky has crafted unique leadership training solutions for a wide array of businesses. He enjoys leading engaging strategic planning retreats, thought provoking team building sessions, and staff forums.
A passion for branding and marketing, Bucky and his teams have created national award-winning marketing campaigns for companies such as Coca-Cola, Budweiser, Wells Fargo, GEICO, and the United States Army. Skilled in intellectual property rights, thinking big, bold, and brave are his trademarks.
While working in professional and collegiate sports, Bucky negotiated multi-million-dollar corporate sponsorship agreements. As a former Chief Development Officer, he has ideated and tailored philanthropic donor stewardship and membership plans for nonprofit organizations.
Bucky is a seasoned brand ambassador and on-air spokesperson with a background in public speaking and media training. A master storyteller and professional speaker, Bucky enjoys sharing true life tales of adventure and inspiration from the smallest campfires to the largest conventions.
Bucky’s approach combines strategic thinking, practical insights, and a deep commitment to the success of clients… while having fun. He challenges himself and those around him to “Dream Big and Blaze Your Trail.”
And when he takes a break from the action, you can find Bucky fly fishing with his wife and daughter on a remote river close to where the bison roam.